Since its inception, Sunway Velocity Mall has tripled the amount of its alluring fashion and beauty brands to more than 150 outlets, propelling the mall into the status of becoming KL’s next fashion and beauty hub in the city. This month, ignite your fashion senses at Sunway Velocity Mall as the mall throws its very first fashion-cum-beauty campaign aptly named ‘Posh & Glam’! This Posh & Glam campaign will be happening from June 29 to July 29 featuring swanky redemptions, contests and activities for fashionistas one and all.
Together with an official media event launch on July 19 at the Vanity Atrium with leading beauty bloggers and social media KOLs, honoured guests from partnering outlets, and media in attendance, the main campaign highlight is Sunway Velocity Mall’s very first, two-week long Fashion Parade, which will showcase the latest apparels and products from our various fashion brands.
A Facebook contest with free hair makeovers to be won courtesy of A-Saloon was also run prior to the launch with Mr. Kevin Tan, Chief Operating Officer of Sunway Malls presenting the prizes to the Top 3 winners. Winners also took home a set of beauty gifts sponsored by VOIR, Etude House, Claire Organics, AsterSpring and Beaumedic worth RM1,000.
Other glamourous happenings over the campaign duration include a line-up of beauty workshops as well as other fashion-related activities from blogger sharing sessions by upcoming beauty and fashion instagrammers such as Mya Zulkifli, to professional make-up workshops and photo-booths over the weekend.
There is also Glamorous Redemption where trendy freebies can be redeemed with purchases made at selected Beauty, Fashion, Eyewear, & Sports outlets. Shoppers just need to spend RM250 & above (RM200 for HSBC Credit Cardholders or Parkson Membership Cardholders) in a maximum of 2 receipts to redeem a snazzy Flamingo Make-up Pouch. Moreover, an additional Weekday Special, where those who spend RM350 & above (RM300 for HSBC Credit Cardholders or Parkson Membership Cardholders) in a maximum of 2 receipts can redeem an exclusive gift worth RM100 in addition to the Flamingo Pouch.
Shoppers and mall-goers are all invited to take photos of yourself at the OOTD Backdrop during the campaign period and upload it onto Facebook with the hashtag #SVMOOTD. The best and most fashionable stand a chance to win prizes worth up to RM10, 000 sponsored by SPAO, Clarins, Shins, Une Olive, Xixili, Burton Menswear, Miss Selfridge, Carlo Rino and more!
Not forgetting the little ones, parents can bring their children to participate in a cool ‘Little Fashionistas’ Contest on 28 July. To take home prizes from Parkson, KidzB and KokoBlock, kids just need to ‘dress up, show off and win’. The contest is divided into Category A themed Summer Vacation and Street Wear for Category B.
Last but certainly not least, shoppers and fashion fanatics can get up close and personal with the mall’s household fashion brands Lancaster, Elle, Levi’s, Etude House, Seen, Ashura, Voir, SPAO, Private Stitch, Shins, RSH and Marks & Spencer who will be exhibiting their latest offerings and deals at the Vanity Atrium till 29 July.
For more info, visit www.sunwayvelocitymall.com or Sunway Velocity Mall on Facebook.